el fin.

by maddicook

firefly forest

I’ll confess that when I started this subject I had only blogged once before and, if I’m honest, I was still dreading my first post. I was unaware of what was expected, or how to stand out from the sea of BCM111 bloggers.

However, within this course I really enjoyed being able to sit back and reflect on the readings and lecture content each week. This enabled me to work through the more challenging concepts in my own time and allowed me to research real life situations and examples of the content. Blogging was extremely helpful, as it not only allowed me to get a better grasp on the topics, but also gave my readers and classmates something to relate the topics to and gave them a different angle to view them from.

I found it quite difficult to remain unique and interesting throughout my blog, especially on topics that I didn’t engage as well with. However, I learned that by adding relevant links and visual content, such as images and videos, I was able to keep my readers engaged.

My goal for my BCM111 blog was to try and continually increase my readership and blog traffic in order for my posts and opinions to reach a wider audience. By frequently linking significant keywords from my discussion topics as hash tags on my blog posts I was able to optimise the search engine capabilities and furthered my readership, as they were able to search for my posts through the hash tags.

My favourite blog post for this semester would have to be my ‘Blurred Lines post on the week six topic, ‘Transnational film industries: Hollywood and beyond’. This post covered the Tofo Tofo dance group and their introduction into the world of Hollywood. However, the underlying question I wanted to pose to my readers was, why do artists always need the American/ European stamp of approval in order to be recognised and valued? Within this post I hoped to resonate that while our media industry in indeed changing and evolving, we need to remember the values and traditions behind all of the glitter and glamour of our new media world.

My favourite reading throughout the semester was by O’Shaughnessy & Stadler (2010), called ‘Globalisation’. I think his notion that the world has been ‘commodified, commercialized, decontextualized and stripped of tradition and cultural meaning’ is a very important concept, and one that we must be aware of. While I do not believe that all traditional and cultural meaning has been stripped, I think that this notion has truth to it; especially in relevance to the future direction we are heading with the growth of technology’s role in our lives.

Another reading I found while researching on the Internet that made an impact to my writing was by Kuldip R. Rampal, called ‘Cultural Imperialism or Economic Necessity?: The Hollywood Factor in the Reshaping of the Asian Film Industry’. Rampal demonstrates how transnational films are combining traditional film techniques with modern styles to appeal to a wider audience. In relation to the many tutorial discussions that we had surrounding cultural imperialism, this reading gave me a greater insight into the topic, and made me wonder whether countries were truly being imposed upon, or simply embracing the popular culture. A question I’m yet to find the answer to.

This task has taught me that meeting a deadline involves dedication and organization, and has significantly improved my writing and referencing skills, and my ability to critically analyse a text. The main thing I hope to take from this task is the notion that within this new phenomenon of globalisation, we must learn that a balance of old and new culture is essential in order to retain our traditional values

O’Shaughnessy,M, Standler, J, 1999, ‘Globalisation’, Michael O’Shaughnessy (eds.), Media and Society, OUP, Australia & New Zealand, 2012, pp.458-470

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